The leading provider of performance marketing software NetRefer announced that it has joined forces with the affiliate programme network of reliable and high-quality casino and bingo brands IPS Affiliates (Intellectual Property and Software Ltd).
The Chief Operating Officer of NetRefer Timothy Buttigieg commented on the deal, saying that everyone at the company were very happy with the partnership agreement and were looking forward to joining forces with the IPS Affiliates.
Under the terms of the partnership agreement, the performance marketing software supplier NetRefer will provide the affiliate network of IPS with the opportunity to reach its high-quality product suite. The latter would allow the brands included in IPS’ affiliate network to get high-quality management of marketing activities associated to all affiliates, regardless if they are land- or online-based ones.
Said in other words, the NetRefer platform will provide the consolidated IPS with the opportunity to easily and smoothly control all the brands included under the umbrella of the company.
The Managing Director of IPS Ian Erksine commented on the deal, saying that the company’s team were very pleased with the fact that they reached an agreement with NetRefer and were impatient to incorporate the affiliate marketing tools of the company into their wider marketing mix.
Currently, IPS Affiliates Program is the official online gaming affiliate program for a massive network of a number of casino and bingo websites owned by IPS. Up to date, IPS owns a portfolio of more than twenty casino and bingo websites which operate on the territories of UK and Sweden. The websites accept players from around the world and are preferred for their excellent multilingual customer service.
NetRefer was officially established in 2005. Currently, the company is among the leading providers of performance marketing software and has been focused on generating further growth and prove itself as a real market leader in the industry. In order to do that, the provider of performance marketing software inked a number of partnership agreements in 2016 and has tried to consolidate its presence by becoming a major sponsor of a few global events in the gaming software and operators business.
Also, the year 2016 brought the “Outstanding Contribution to the Industry” award to the company’s Founder and Chief Executive Officer Raphael Arnold, recognising him as one of the most talented individuals in the gaming industry to date.
- Author
Olivia Cole
